fake it till you break it
by Hybris (Felizitas Hoffmann, Theresa Hoffmann &Natalia Jobe)
Production: Felizitas Hoffmann & Hochschule für Fernsehen und Film München
Supported by „Stipendium für Medienkunst der Hochschule für Fernsehen und Film München, ermöglicht durch die Kirch Stiftung und Frau Regina Hesselberger“, Munich, Germany
"fake it till you break it" is a 4-channel video installation that deals with so-called "deepfake pornography". The project integrates personalities from politics and business to remind them of their responsibility and uses deepfake technologies to blur the line between reality and fiction.
90-95% of all deepfake content is image-based sexualised violence. Around 90% of this violence is directed against female readers. The face of an individual is copied onto pornographic content with the help of AI technology. The impression is created that this person is the performer in a porn film, even though this porn film was never shot in this way. The technology is now so good that a single photo is enough to replace a person's face so that the video looks deceptively real. The video installation addresses power structures and emphasises the responsibility of people from politics and business in relation to image-based sexualised violence against people who are read as female. The aim of the project is to present the new technology in a humorous way on the one hand and to expose the existing power structures on the other.